Downtown Jasper Merchants present “PINK FRIDAY”

Riah Jane & Co, in collaboration with the Downtown Jasper Merchants, is excited to announce their participation in the third-annual “Pink Friday” small business shopping event on November 17th, 2023.

This distinctive event promises a fresh take on the conventional Black Friday experience, urging consumers to #ShopSmallFirst.

While Black Friday traditionally dominates the retail landscape, Pink Friday aims to redirect attention to the exceptional offerings of small businesses like Riah Jane & Co and the Downtown Jasper Merchants. The mission of Pink Friday is to recognize and celebrate the invaluable contributions of local businesses to our communities.

Participating Downtown Jasper Merchants will proudly showcase a distinctive Pink Friday window cling, symbolizing their active involvement in this exceptional shopping event. Customers can visit the official Pink Friday website at to explore the full spectrum of shopping options. The website features an interactive map with details about participating stores, exclusive deals, and helpful gift guides to aid shoppers in finding the perfect gifts for their loved ones. Stay updated by following the #ShopSmallFirst hashtag on social media.

Small businesses eager to join the Pink Friday movement can become a part of this initiative by visiting

Mariah Schneider, Owner of Riah Jane & Co, shared her enthusiasm for this event, stating, “As a small business owner, I’m all in for the idea of giving our local shops some love, especially right now. It’s about more than just shopping – it’s a chance for a special, community-driven experience. Plus, it’s our first go at this event, and I can’t wait to see it evolve and become a local tradition over the years.”

For more information about the Pink Friday event, customers are encouraged to reach out to their favorite local businesses, follow the Pink Friday in Downtown Jasper event page on Facebook, or visit the official Pink Friday website. Let’s unite on November 17th, 2023, to celebrate and support the vibrant small businesses that are the lifeblood of our community. Join us for a day of unforgettable shopping experiences in Jasper, Indiana!