Jasper — A recent donation of gift baskets to law enforcement departments across Dubois County by MasterBrand Cabinets is part of a bigger effort by area businesses to put smiles on the faces of frontline and essential workers as they continue to work through challenging times.
Spreading Smiles Dubois County is a county-wide initiative first started by Jasper Engines’ giving circle, JETT, in October. In an effort to bring smiles to employees’ faces at Memorial Hospital and Health Care Center in Jasper, JETT surprised staff with baskets of treats from Jasper Gift Baskets.
Kyle Lueken, a general manager at Jasper Innovative Solutions and the husband of MasterBrand’s Shauna Lueken, was part of the JETT team that came up with the idea to give back to the hospital. When Shauna first overheard her husband discussing the planned donation, she knew there was opportunity to build the good deed into an even bigger project.
“Knowing how impactful social media can be, it really got me thinking of different ways to start a campaign to keep this movement going,” Shauna said. “We all need a bit of a morale boost because we are doing the best we can – these little acts of kindness can really turn someone’s day into something special.”
Shauna took the idea of bringing businesses together to continually lift up frontline and essential workers to MasterBrand’s marketing team and the Spreading Smiles campaign was born. The idea is for a local business to support a different group each month that might need a morale boost by delivering a surprise donation.
The MasterBrand team decided to give back to local law enforcement in November and delivered baskets of treats from Chocolate Bliss to all the law enforcement departments in the county including the Jasper, Huntingburg and Ferdinand police departments, the town marshal’s office in Holland, the Dubois County Sheriff’s Department, and the Indiana State Police Post.
In addition to the gift baskets, MasterBrand also donated $1,000 to the local chapter of the Fraternal Order of Police to support their Cops and Kids program. The annual event pairs local law enforcement officers with children from low-income households to shop for clothes and toys during the holiday season.
“The joy you see on their faces is heartwarming,” Shauna said about the donations being made. “And the fact that we were able to support a small business by purchasing the gift baskets local was the cherry on top. My goal is to keep this movement going for six consecutive months, but I’d be thrilled to see it continue throughout 2022.”
Jasper Group and German American Bank have both stepped up to give back as well. Other businesses that are interested in spreading smiles are encouraged to reach out to learn how to join the campaign in 2022.
Any Dubois County business interested in helping to keep the initiative going can reach out to Shauna Lueken at firstname.lastname@example.org
MasterBrand Cabinet’s Justin Rumbach and Shauna Lueken delivered gift baskets of treats this week to local law enforcement officers as part of the Spreading Smiles Dubois County campaign. The new campaign challenges area businesses to put smiles on the faces of frontline and essential workers with surprise gift donations as they continue to work through challenging times.